In my capacity as a copywriter and content creator at Heimat Werbeagentur GmbH and as part of their Opel unit my responsibilites included the client’s German and international Instagram, Facebook and Twitter accounts. Working closely with the graphic designers on my team I sourced material, conceptualised and created posts for all social accounts on a weekly basis. Creating stories for Facebook and Instagram, notably pro-active content, was also part of my ongoing tasks.
Furthermore, I was involved in classic campaigns for which I, amongst other things, translated and transcreated skripts and copy, supervised voice over recordings and translated the campaign material into social formats. Below are a few work samples.